THE BRANDS’ FIRST SHOE W/ 3KG CARBON FOOTPRINT - @adidas

 

 THE BRANDS’ FIRST SHOE WITH <3KG CARBON FOOTPRINT

 FUTURECRAFT.FOOTPRINT. At 2.94kg CO2e it represents a personal best for both brands as the result of a collective ambition to make a performance running shoe with no carbon footprint.   

Seeing the possibilities of accelerating a carbon neutral future for sports and style, we teamed up to forge a unique partnership: opening up their materials, supply chains and innovations to each other.  


“With this project, less really was more. To keep minimalist not only in materials but also in construction, we went to extremes and left only what we really needed on the shoe to keep the performance properties.” said Florence Rohart, Sr. Footwear Designer at adidas. “Both the upper and the outside construction are inspired by the Tangram Principle, with all individual parts in their entirety achieving as little scrap as possible in production in order to reduce waste.” Added Jamie McLellan, Head of Design at Allbirds. 

FUTURECRAFT.FOOTPRINT will see an initial launch in May with a raffle of 100 pairs to adidas Creators Club members, before a FW21 release limited to 10,000 pairs, and a wider release in SS22. 



















THE BRANDS’ FIRST SHOE W/ 3KG CARBON FOOTPRINT - @adidas  THE BRANDS’ FIRST SHOE W/ 3KG CARBON FOOTPRINT - @adidas Reviewed by FADED4U on May 16, 2021 Rating: 5

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