The Aware Brand Expands Its Foot Locker Partnership - @Theawarebrand


The Aware Brand Expands Its Foot Locker Partnership

s plans are underway to drop a new summer collection, The Aware Brand is pleased to announce the expansion of its partnership with Foot Locker from one location in New York City to twelve. The company began its partnership with Foot Locker in 2020 with just two locations, one in New York and the other in Detroit.

The Aware Brand is now available at the following stores in NYC:

1565 Flatbush Ave #1567, Brooklyn, NY 11210
140 Dyckman St, New York, NY 10040
22 East 170th Street, Bronx, NY 10452 
1636 Pitkin Ave, Brooklyn, New York 11212
1460 Broadway, New York, NY 10036
Staten Island Mall 2655 Richmond Ave. Staten Island, New York 10314
River plaza 60 W 225th St, Bronx, NY 10463
949 Southern Blvd, Bronx, NY 10459
Roosevelt Field 630 Old Country Rd Space 1124B, Garden City, NY 11530
605 W 181st St, New York, NY 10033
11 W 34th St, New York, NY 10001
226 East Fordham Road, Bronx, New York 10458

The black-owned streetwear brand, founded by childhood friends, Drew Sanders and Richard Faison, from Spring Valley, NY, celebrates the expansion with Foot Locker with its first NYC Pop-up shop at the newly-opened black-owned bookstore, Adanne located at 53 Bridge St, Suite 150, Brooklyn, NY on Thursday, August 26th, from 5 PM - 9 PM. 

Drew Sanders, CEO of The Aware Brand, said, “We are thrilled to continue to grow Aware with Foot Locker. They are the perfect partner as their principles to ‘respect, inspire, develop and empower youth culture are ones that we embody.”   

The Aware Brand is a streetwear collection with a message that uplifts. Defining its lane of self-love and self-awareness, the brand offers high-quality, trendy, and fashionable apparel for men and women at affordable prices. The Aware Brand’s primary focus is to produce designs that make men and women more in tune with themselves while also feeling ‘fly.’

To highlight the brand’s message, Foot Locker retained popular NYC influencers: Swaggy Sie, an on-air personality for SiriuxXM’s The Heat and Hip Hop Nation, and creative director/rapper, Khaliente to represent The Aware Brand as they are pictured in promotional items rocking the “Love Tee” and “Explore The Mind” tees respectively.

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