Tove Lo Releases New Single and Music Video, 'No One Dies From Love.' - @ToveLo


Tove Lo Releases New Single and Music Video, 'No One Dies From Love.'

GRAMMY Award nominated, multi-platinum selling artist and songwriter, Tove Lo returns today with a brand-new track and official music video, titled ‘No One Dies From Love’ (Pretty Swede Records/mtheory). Co-written with longtime collaborator Ludvig SΓΆderberg, neon keys illuminate a runway to the center of the dancefloor as her voice resounds over a disco break, “No one dies from love, guess I’ll be the first.” The song signifies a new and exciting chapter for the Sweden-born, Los Angeles-based artist.

Tove recalls on making the song, “when you’re with someone for a long time and it ends all of all sudden, it’s like a part of you has died. This person is now a stranger to you. All of the memories are tainted. For the first part of the breakup, you believe you’re not supposed to feel good about anything you had together. What I believe I do best is ‘heartbreak you can dance to.’ The song is that.”
The video for ‘No One Dies From Love’ was filmed on location in Mexico City and was directed by the Brazilian duo Alaska, whom Tove previously collaborated with on the video for “Are U gonna tell her?” 
Speaking about the video, Tove reveals, “All the songs on the album are very cinematic, dramatic and grand, so for the visual story I want to attach a character to each song. For No One Dies From Love it's the classic vulnerable, lonely starlet looking for connection. This mini movie is a different kind of love story.”

Listen to ‘No One Dies From Love’ HERE.

05/18 - The Observatory - Santa Ana, CA*
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06/09 - Irving Plaza - New York, NY>~
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