Toronto Designer Hayley Elsaesser Creates Very Berry Cool High Function, High Fashion Line - @SmirnoffUS

Toronto Designer Hayley Elsaesser Creates Very Berry Cool High Function, High Fashion Line

If there is one thing Canadians can agree on, it's that beverages are best enjoyed cold during the hot summer months. To celebrate the launch of NEW Smirnoff Vodka & Soda Berry Blast – premium vodka beverage, Smirnoff and popular clothing designer Hayley Elsaesser, created a limited run of a Y2K-inspired high function, high fashion clothing line featuring coolant material.

Officially dropping today, the Very Berry Cool collection features unisex and size-inclusive coolant lined pocket cargo pants and bucket hats. Each item has been designed with function and style in mind, built with the dual purpose of normal wear and unique ability to keep drinks cool, longer. 

"As any Canadian who grew up in the 90s and early 2000s, I'm a huge fan of summer and Y2K style, so bringing those two inspirations together to celebrate the delicious Berry Blast was a match made in heaven!" said Hayley Elsaesser. "When producing this collection, we were very conscious of choosing high quality, size inclusive, made to last fabrics, along with reducing waste during the pattern making process."

"Smirnoff Berry Blast is one of the top indulgent flavours on the market – it's sparkling, sweet and always ready to enjoy!" said Amy Smith, Senior Marketing Manager for Smirnoff Ready-to-Drink portfolio. "Our target is constantly looking to the past, to shape their future. That's why we leaned into the rich and relevant Y2K nostalgia as inspiration for our clothing drop."

Consumers are invited to follow @smirnoffca and hashtag #VeryBerryCool to learn more and get involved for the chance to win. Clothing quantities are limited and available while supplies last.

Available nationally at select liquor stores, New Smirnoff Vodka & Soda Berry Blast comes in a cold-activated can that turns blue once the product is cold and ready to enjoy. Also available in premium flavoured vodka. Enjoy responsibly.

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