ADIDAS UNITE WITH THEBE MAGUGU IN FW22 FOR FIRST COLLECTION INSPIRED BY AFRICAN HERITAGE - @adidas

 

ADIDAS UNITE WITH THEBE MAGUGU IN FW22 FOR FIRST COLLECTION INSPIRED BY AFRICAN HERITAGE

adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology. Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running, swimming, training, tennis, football, and cycling alongside a set of casual lifestyle garments. 

United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine resistant fabric that is lightweight and chlorine-resistant; swimwear in inclusive sizing (XS-4XL); and gender-neutral pieces with UNITEFIT – a fit system that is created with a spectrum of sizes, genders, and forms in mind.

Thebe Magugu, designer, commented: 

I’M INFINITELY INSPIRED BY THE ENERGY OF THE WOMEN IN MY LIFE AND THE HERITAGE OF MY NATIVE LAND. BRINGING TOGETHER SUCH PERSONAL STORIES THROUGH DESIGN AND BLENDING THEM WITH ADIDAS’ ICONIC PERFORMANCE AND LIFESTYLE PIECES HAS BEEN AN AMAZING PROCESS. THE COLLECTION REALLY CELEBRATES ALL THE POSITIVE INFLUENCES AROUND ME, AND A SENSE OF COMMUNITY THAT IS SO IMPORTANT TO ME. I HOPE IT INSPIRES THE SAME JOYFUL FEELING IN THOSE WHO WEAR IT.

The high-performance tennis pieces will be premiered during one of the most prominent hardcourt tournaments by adidas’ inspirational athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime and Daria Kasatkina who are passionate about showing support for what matters and encouraging diversity and inclusivity on and off the court. The tennis collection features the Purple NY UNITEFIT Tennis Dress, delivering style and functionality, made in part with recycled materials.

Alongside the performance pieces, the statement Originals looks include the Originals Crop T-shirt, in white and semi pulse lilac, delivering classic streetwear style, and the Originals 7/8 Leggings, a go-to choice for every occasion. The collaboration also includes remixes of iconic adidas footwear silhouettes including the Stan Smith, Nizza Platform, Astir and Forum footwear, which feature design accents from Thebe Magugu's signature prints. Reflecting adidas's commitment to consciously crafting performance materials, hero styles and pieces have also been made in part with recycled materials, just one of the innovations that represent our commitment to help end plastic waste. 


















The second drop of the season, in October 2022, features the Thebe Magugu Bird of Paradise plant print that represents the idea of unbridled joy and freedom, which unites with adidas performance technology such as the boost midsole, in a yoga look alongside the revival of the button-down jogger and statement tee. 

The adidas x Thebe Magugu Mainline Drop 1 collection will be available from August 1, 2022 for adiClub members early access, and to all on August 15, 2022 via adidas.com/thebe_magugu.



ADIDAS UNITE WITH THEBE MAGUGU IN FW22 FOR FIRST COLLECTION INSPIRED BY AFRICAN HERITAGE - @adidas ADIDAS UNITE WITH THEBE MAGUGU IN FW22 FOR FIRST COLLECTION INSPIRED BY AFRICAN HERITAGE - @adidas Reviewed by FADED4U on August 02, 2022 Rating: 5

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