MINI United celebrates the iconic carmaker’s 20th anniversary in Canada - @bmwcanada


MINI United celebrates the iconic carmaker’s 20th anniversary in Canada

Hundreds of members of the MINI community came together in Kelowna, British Columbia this past weekend to celebrate the brand and help mark its twentieth anniversary in Canada.  More than 170 vehicles, over 300 people and two dozen canine family members joined in the festivities. 

“It was great to be able to bring the MINI community together again. It’s been too long since we’ve been able to do so,” said Mat Sayer, Director, MINI Canada.  “There were so many elements that made MINI United special.  From hosting in western Canada for the first time to celebrating our 20th anniversary in this wonderful country, every bit of the event was truly spectacular. But the most special element was the MINI spirit in the air. MINI can bring people together like no other brand, and this event just proves how engaging it is. The feeling of camaraderie was absolutely palpable.  There’s just nothing like being a MINI owner.”

MINI owners gathered at retailers in British Columbia and Alberta on Saturday to rally together to the kick-off party at Tantalus Vineyards in Kelowna, B.C.  Charlie Cooper, grandson of John Cooper and member of the MINI royal family, flew from London, England to attend the celebration and talk to attendees about the legacy of the Cooper name, signing hats, shirts and even cars.  Charlie also took customers for hot laps around the Area 27 race track in Oliver, B.C. on Sunday. 

On the occasion of MINI’s 20th anniversary in Canada, customers were able to see the first MINI to arrive on Canadian soil, a 2002 MINI Cooper 3 door.  Guests were also introduced to the all-new MINI Untamed Edition, announced for the Canadian market only days before the event.  And a one-of-a-kind MINI was also onsite, the MINI Cooper SE Convertible, an all-electric version of the beloved drop-top MINI, which provided a sneak peek at what the future of MINI could hold.

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