The digital show experience will be available at Blackstation.puma.com. PUMA’s Black Station has been imagined as an immersive and interactive place to experience the future of the brand. As a blank and ever-evolving 3D canvas, Black Station is a dynamic destination to visit, connecting consumers with various web3 activations emerging over the course of the next year and beyond.

FUTROGRADE, the physical show, showcased a selection of looks – from both current and upcoming seasons, as well as custom pieces – curated by PUMA Designer and Creative Director, June Ambrose. On the doorstep of its 75th anniversary, this show highlighted PUMA’s Forever Faster spirit – fusing history and heritage with innovation in design and sport performance.

An after party, hosted by Richie Akiva, followed directly after the show at the venue.


• Downtown: PUMA's premium execution streetwear, with a focus on sustainability
• Luxe Sport: A sophisticated reinvention of streetwear, with exaggerated dimensions, reinterpreted branding, and unexpected elements.
• Player's Lounge: A reimagining of football aesthetics, celebrating fan styling and authentic, elevated materials.
• PUMA Tech: A technical streetwear collection made sustainably with visible functionality and a tech-style aesthetic.
• Uptown: Range of products that utilize premium fabrics and executions to create a curated streetwear look.

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