Saks Strengthens Commitment to Men's Business Online and In-Stores

Saks Strengthens Commitment to Men's Business Online and In-Stores

The luxury retailer has unveiled a new men's shopping destination in New York City and launched its first-ever men's brand ambassador program, The Saks Man

Saks has unveiled a new men's shopping experience on the seventh floor of the iconic Saks Fifth Avenue New York flagship and expanded its menswear assortment online as part of the luxury retailer's ongoing commitment to its men's business. The 40,000-square-foot advanced designer and contemporary ready-to-wear department offers more than 70 brands – 23 of which are new to the store – and features shop-in-shops by key men's brands including CELINE, Dior Men, Gucci, Louis Vuitton, and more. 

"Our men's business has experienced significant growth over the past several years, and Saks continues to be the destination that shoppers look to for the latest in men's luxury fashion," said Tracy Margolies, Chief Merchandising Officer at Saks. "While we remain focused on expanding our online offering and creating an unparalleled assortment of men's fashion and accessories on, our stores remain a crucial part of the Saks Fifth Avenue ecosystem. The new men's floor in New York reinforces the power of the in-store experience and exemplifies Saks' reputation as a fashion authority. We are excited to continue investing in the men's category both online and in store through our exclusive partnership with the Saks Fifth Avenue stores to further solidify our position as the ultimate destination for men's luxury fashion."

The luxury retailer has also launched an invite-only men's brand ambassador program called The Saks Man to further connect with men's customers through unique digital content and in-person experiences. The Saks Man comprises a diverse group of influential men who serve as brand ambassadors for Saks by promoting the digital luxury platform's marketing campaigns and product launches, creating custom content for Saks' digital channels, and attending and hosting both virtual and in-person events. Members of The Saks Man come from a wide range of industries including sports, entertainment, business, activism and more, with the group complementing Saks' existing women's brand ambassador program, Saks Social Club.

To celebrate the renovation and the launch of its first-ever men's brand ambassador program, Saks hosted a private tour of the new floor followed by a cocktail party with NBA-All Star and Saks board member James Harden and members of The Saks Man at Le Chalet at L'Avenue at Saks on Thursday, January 26.

Post a Comment