SNIPES Ignites the National Puerto Rican Day Parade with a Spectacular Float and Electrifying Performances with Puerto Rican star DALEX and DJ Enuff

 SNIPES Ignites the National Puerto Rican Day Parade with a Spectacular Float and Electrifying Performances with Puerto Rican star DALEX and DJ Enuff

SNIPES, the leading sportswear and sneaker retailer, is thrilled to announce its participation in the National Puerto Rican Day Parade(NPRDP), demonstrating its commitment to community and culture. This exciting event, taking place on Sunday, June 11, will showcase the vibrant Puerto Rican heritage, highlight SNIPES' involvement as a proud sponsor and explore this year’s parade theme of music, culture, and gratitude. 

As a prominent participant in the NPRDP, SNIPES will bring a wave of excitement and entertainment to all parade-goers. The company has sponsored the NPRDP and will have a custom-designed float that pays tribute to the influential leaders, educators, artists, and celebrities who have left an indelible cultural mark on our nation. The float will be adorned with eye-catching branded visuals and will pay homage to Puerto Rico. The float will also feature a live DJ set from the renowned DJ Enuff, setting the energetic atmosphere throughout the parade route.

SNIPES is honored to have global Puerto Rican artist DALEX as a special guest, who will grace the float with thrilling live performances. DALEX, is undeniably one of today's hottest, most influential Latin urban reggaetón artists. In 2018 his single “Pa 'Mi" with Rafa Pabon quickly gained popularity and Dalex became one of the biggest urban breakout talents, positioning himself at the forefront of the music industry. In 2019 Dalex released his first album “Climaxx” which was critically acclaimed, remained on Billboard's Latin Rhythm Albums chart for 34 consecutive weeks and was certified Platinum (RIAA). Some of his most recognized singles include: “Pa Mi Remix”, “Hola Remix”, “Quizas”, and “Cuaderno”. 

Moreover, SNIPES is excited to partner with KR3TS (Keep Rising To The Top), an esteemed organization that provides dance classes and support programs to empower the community, particularly the youth, by offering positive alternatives to social and street pressures. KR3TS will march alongside the SNIPES float, enhancing the celebration with a live DJ set and distributing limited giveaways, including t-shirts, lanyards, necklaces, and hats, to those in attendance.

The National Puerto Rican Day Parade, now in its 66th year, is the largest demonstration of cultural pride in the nation. Stretching along Fifth Avenue in Manhattan, from 44th Street to 79th Street, the parade honors the 3.5 million inhabitants of Puerto Rico and over 5 million Puerto Ricans residing in the United States. Its mission is to empower the Puerto Rican community by promoting economic development, education, social advancement, and environmental awareness.

SNIPES' participation in the NPRDP serves as an authentic connection with its consumers, particularly within the Hispanic/Latinx community. By sponsoring this significant event, SNIPES aims to strengthen its presence, build trust, and foster loyalty among its diverse customer base.

"We are thrilled to be part of the National Puerto Rican Day Parade, an incredible celebration of Puerto Rican culture and heritage," said Paula Barbosa, Vice President of Marketing for SNIPES.  "SNIPES' participation is a testament to our commitment to the communities we serve. We believe in the power of culture to bring people together, and we are excited to showcase our support and provide an unforgettable experience para la comunidad Boricua!"

SNIPES invites everyone to join the festivities at the National Puerto Rican Day Parade and witness the vibrant display of Puerto Rican pride and heritage. This event is a celebration of unity, diversity, and the rich contributions of the Puerto Rican community to the fabric of American society.

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